Graphic design is one of the most important aspects of marketing. Whether you are designing a logo, brochure, or banner ad, it's crucial to make sure your graphic design looks great. There are many ways to design a graphic, but the more you know about the right techniques, the better your final product will be. It takes a lot of time, patience, and talent to create something that will stand the test of time. So, how does your graphic design look? Is it the stellar piece of art you created, or is it a mishmash of colors and shapes that looks like a 4-year old made it? If you're looking to improve your design skills, then this blog post is for you! Here are 8 hacks that will help make your design look amazing.
7 Essential Tips for Using Images in Web Design
We all know the importance of adding images to the site. They not only add an aesthetic touch to the layout but also help convey the text more effectively. With 65% of the general population considered as visual learners, the images give marketers an excellent opportunity to engage with the audience.
But when it comes to selecting the pictures, how do you know if you are choosing the right images for each project? And placing them strategically as well.
To help you out, we have compiled this guide to give you some surefire tips for using images effectively in your web design. So without further ado, let’s get on with the tips.
How to Use Interactive Packaging to Your Advantage
Interactive packaging is all the rage. When consumers receive goods in with a great package design that engages them beyond the norm, it makes the brand stand out from the competition.
There are many things you can do to make your packages interactive. Here are some suggestions.
Reusable Packaging
One example of interactive packaging is packaging that’s designed to be reusable. For instance, say you get a shirt in the mail that comes in a package that can be transformed into a hanger. This makes for a design that’s useful and recyclable. What’s more, every time a person uses the hanger, they will think of your brand.
7 Ways QR Codes Can Benefit Your Business
If there’s one trend in product packaging that doesn’t seem to be going anywhere, it’s QR codes.
QR codes are scannable squares that are integrated into great package design. Consumers use their phones to scan them to be provided with information that may range from product details to specials and discounts.
This article will explore the world of QR codes so you can find out how they benefit your business.
5 Tips for Improving Package Design Research
Your package design plays a huge role in how well products sell. As such, companies will spend a good amount of time and money to determine how effective their packaging will be.
The research conducted will help you figure out if the packaging stands out, if it is functional, if it is cost-effective, and more. The data collected must provide as much insight as possible. That’s why it’s important that it is well done and thorough.
This article provides tips that will help you improve the research process so you end up with a great package design.
Are RFID Tags the New Way to Package?
The coronavirus pandemic has made for an unprecedented increase in e-commerce. RFID tags are becoming a necessary e-commerce great packaging design feature.
Radio Frequency Identification Tags (RFID’s) are printed antennas with a microscopic chip that transmits a radio frequency signal. They are used to track an item’s location and are effective in theft protection. They can be used on items in retail stores as well as shipped packages.
RFID tags are convenient in preventing theft. Here are some other benefits they offer.
7 Ways to Increase Brand Awareness
When you think of coffee, what brand comes to mind? What about soda? Or smartphones? Some brand names automatically come to mind when you think about certain products or services, that’s what brand awareness is. Brand awareness is the degree consumers recognize a product from memory, making them more familiar and comfortable with choosing a certain brand over others. It includes qualities that make a brand stand out from its competition and makes it the one consumers reach for when faced with a choice.
A higher level of brand awareness can translate to a higher return in sales since consumers are more likely to purchase a more familiar brand versus an unfamiliar one, making it tougher for competitors to gain more market share.
Why Packaging Design Matters in Today's Market
How many of you come to a supermarket and a packaging design catches your eye? In today’s market, too many to count. In a world where there are too many brands vying for eight seconds of attention, you can’t win it all if you don’t try something new.
Packaging design matters in today’s market. Whether your concern is branding, eco-friendliness, or enticing more customers, your packaging can dictate the people that you attract. Here’s why you should spend time and effort with your product packaging and how it can pave your road to success.
1. Understanding The Importance of Packaging Design
Humans are visual by nature. We eat with our eyes, we buy with our eyes, and we do almost every activity with our eyes. Packaging always strived to connect with the senses, especially with our vision. To attract attention, most use color techniques that catch the eye and stimulate the other senses.
With the right packaging, you are bound to build on a demographic that you want to attract. It helps you find your niche, ensuring that it sells and keeps your business going. Package design is a vehicle that allows you to show off what your business can do and why they should care about you.
Even if customers don’t buy now, a memorable package design will help customers remember you once they are ready to buy. Nobody cares about a random product with a bland design, but everyone remembers the item they saw that made them turn their heads.
Where to Use Your Logo for Marketing
Your logo is your single most important piece of branded content. It tells your viewers your name and sends a message about who you are. As such, it should make the biggest impression on your audience whether your business is based in the US, Europe, or the UAE.
But if your audience doesn’t notice your logo — or if it’s missing from your content — then that little square of graphic design won’t have a chance to do its job.
Some marketers decide that it’s better to go all-out and plaster the logo everywhere. But too much exposure is just as detrimental to a brand as too little.
What are the most important places to use your logo to make the most of your marketing?
5 Web Design Plugins to Have in Your Arsenal
Most people are likely to assess or judge a website by its design and ease of navigation. As a designer, one of the first things that you can do is to make sure that the web page functions smoothly and provides the visitor with a good user experience. Web design plugins are a great way for UI, UX or full-stack web designers to create an interactive and responsive page.
It is important to know which of them can help boost the visibility of your website, and result in increased conversions. These are a few web design plugins that you should have in your arsenal.
The Best Plugins in Web Design
Plugins are about making a website more functional and allowing the web designer to tweak it according to the features. With them, you can create an appealing website on WordPress or any other content management system (CMS) that is open source.
How to Get Your Food Product Business Started
We live in the era of the entrepreneur. There are many people out there looking to launch new businesses with a good percentage of those individuals in the food industry.
If you just made a great home recipe, it may be difficult for you to figure out where to start. Those that are new to the business may be dealing with issues concerning the manufacturing of the product and nutritional information. They may wonder where to go to find how to distribute a product that is FDA approved.
If you find yourself stuck in this boat, here are some resources that may get you headed in the right direction.
Lien Design wins twice - Design Rush Best Package Design of 2021
Lien Design is proud to be the winner (twice!) of the Design Rush Best Package Design of 2021 award. This award seeks out the best packaging design of 2021 that is on-trend, consumer-friendly, and unique in its category.
This award inspires us to continue creating innovative designs that boost our client’s growth and further promote memorable brands. Many thanks to Design Rush and their team of experienced design judges. We are truly honored.
And the winners are…
How the Right Food Packaging Can Increase Shelf Life
When we think of eco-friendly packaging, we often consider a package’s effects on the environment. For example, is it biodegradable? Can it be manufactured in a sustainable manner? Will it end up in a landfill where it can be harmful to plants and animals?
These are all good points, but an issue that isn’t considered as much in the environmental plan is food waste.
Sure, waste is always considered in environmental matters, but what many people overlook is that there are manufacturing methods that can be incorporated when you design food packaging that may keep products from spoiling and cut down on waste.
How the Right Packaging Design Can Boost ROI
Business is all about boosting ROI. It’s about making wise investment choices that will get you your money back and help you grow your company.
Great packaging design weighs heavily into ROI. In fact, in a blog post for Nielson, Randall Beards called packaging “the small investment that brings big returns”. He notes that once a smart packaging choice has been made, it can continue to boost revenue for years to come.
If you are looking to increase your ROI with innovative packaging, here are some things to keep in mind.
Should You Update Your Package Design for Covid?
The coronavirus has thrown all of us for a loop. Now that a vaccine is on the way, we are all breathing a sigh of relief. But the trauma of the event has left us with a lasting impression that may affect buying decisions in the future.
When it comes to packaging design expertise, brands need to be considerate of people that are slowly adjusting to life after the pandemic. This calls for an emphasis on health and safety. If your designs aren’t doing all they can do send a positive message, an update may be necessary.
This article will review the elements of a packaging design that sends the right message so you can find out if yours checks off all the boxes.
Frozen Food Packaging Design Trends for 2021
There is no doubt that the pandemic has changed the world. For most of us, it has changed many aspects of our everyday lives. It has also affected the way most businesses operate.
The food industry is one that has been majorly affected by the coronavirus. With people no longer able to eat in a public setting, they are counting on getting food delivered, often in frozen form. This calls for updates in product packaging along with great package design.
The packaging updates that are taking place will likely change the future of frozen food packaging dictating trends for the new year. Here are some updates to look out for.
Packaging Inserts & How They Can Boost Your Product’s Value
Product packaging is very important. An amazing package design will make your product look interesting so customers will be more likely to take notice. It also helps promote your image and brand.
The unboxing experience also plays an essential role. If you add design elements to the interior of your package, customers will have fun unwrapping the product making it more memorable and making them more likely to return as a loyal customer.
5 Ways Quality Photography Can Increase the Value of Your Brand
A picture tells a thousand words. The pictures a business uses on their web page design and social media tell consumers a story. They make content more engaging and they break up text to boost readability.
But if your pictures don’t look professional, they can do more harm than good.
A low-quality picture, or possibly worse yet, a stock photo can make your company look bad. Subpar photography makes it seem like you didn’t take the time and effort to make your content look good. And if you don’t want to invest time and money in your company, why should anyone else?
Here are some other reasons why quality professional photography is so important.
1: It Helps SEO
There are many factors that come into play when it comes to boosting SEO and images are one of them. A good image that is properly labeled will help you rank higher on search engines. It can also keep users on your page longer increasing the chances that they will buy your products.
Convert low-res images to high-res FREE with this app!
Using visuals to engage your audience and convey your brand message is quite effective. For this reason, having crisp, high-resolution photos on your website and in your business's marketing materials is crucial.
Here are a few of the factors that make having high-quality photos so crucial:
They draw interest. We live in a digital age where information and stimulation are all around us. Gaining people's attention and breaking through the noise can be challenging. Exceptional photos can assist you in doing that. They can draw people in even while they're scrolling through a website or their social media feeds because they're more aesthetically pleasing and captivating than text by itself.
They leave a favorable impression. The initial impression a potential customer has of your business is largely shaped by the visuals they see on your website or in other marketing materials. Images of a high caliber convey professionalism, authority, and meticulousness. They demonstrate that your business is serious about what it does and that you care about giving your clients an excellent experience.
We all have those horribly pixelated images sitting on a camera or in storage that we love, but just didn't come out right. Whether you took the original photo on a low-resolution camera, or maybe it was the ‘90s when all digital photos left a lot to be desired, you can still salvage your great memories. Thankfully a new website called imglarger.com can help save the day!
Why Do You Need to Have a Brand Logo?
When was the last time you really paid attention to a brand logo? Maybe you’re thinking of your favorite brand. Or maybe a really popular brand comes to mind, even if you don’t have any personal experience with the company. On the other hand, you could think of a logo that makes you shy away from any products associated with it!
Regardless of what comes to mind, the effect is the same: brand logos are closely associated with the brands themselves. The logo is simply a visual representation of the company.
Wait — “simply” a visual representation? Does that mean that logos aren’t really that important?
On the contrary, logos are enormously vital to the life and growth of a brand.