Written by 2018 Lien Design

We all know the importance of a great logo. Synonymous with your brand, it can work as a subliminal selling tool, raise brand awareness and be effective as part of the reason why consumers reach for your product first. But knowing the importance of a logo, and creating one that is really going to stand out are two different things. If you re working to design a business logo for your brand, you can consult the branding experts at San Diego’s Lien Design. In the meantime, here are some important things to keep in mind. 

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Written by ©2018 Lien Design

Whether you are doing well in a thriving business situation, or if you think your marketing campaigns can use a little help, it’s always a good idea to do a bit of brand research.

Brand research will help you to determine how healthy your brand is, identify threats and opportunities, find out if your customers are aligned with your values and determine your position in the marketplace in comparison to your competitors. If you would like to find out this information, there are certain steps you should take to ensure your brand research is providing you with the necessary results. Here are some general guidelines you should follow.

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In today’s technological world, the internet is often our first form of contact, especially when it comes to commerce. Therefore, businesses should make a great first impression with web page that really stands out. Consumers will be looking at the product design and services your company offers, but they will also be looking at the story behind your company. That’s why it’s so important to create an About Us page that will catch consumer’s attention. If you are looking to create an exceptional web site, including an About Us page that is going to lead to more conversions, it is a good idea to consult experts like San Diego’s graphic design and branding company, Lien Design. In the meantime, here are some great ideas to set you on the right path.

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We all know branding is an essential part of building a successful business. But what about the people behind those businesses? Today’s world is full of entrepreneurs who know the importance of creating a powerful personal brand behind their business, and how crucial that is to their professional success. In this article, we will take a look at what it takes to create a personal brand that is sure to make you stand out in the business world. Whether you are looking to create a personal brand, or design a marketing campaign for you company, San Diego’s premier graphic design, website and logo design and branding company, Lien Design, can help.

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When we think about marketing, we often think about it in relation to a product or service. However, brand development is also key in stimulating the economy and tourism of cities, regions, destinations and countries. If you are in a position where you need to work a campaign for place branding, here is some valuable information that may help you along the way. No matter what you are marketing, it is always a good idea to consult graphic design experts like San Diego’s branding and graphic design agency Lien Design.

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Let’s face it, social media is huge! That’s why, when thinking about marketing your brand through social media, it is crucial to project the right image. This article will look at various forms of social media, and provide guidelines to ensure you are doing all you can so that your brand is living up to its fullest potential when marketing through these channels. To make sure your company is always being shown in its best light, consult experts like San Diego branding and graphic design company, Lien Design.

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As the world of branding evolves, new trends emerge each year. As our clocks move forward into 2018, the world of graphic design brings us an array of motifs that may be an updated idea on a developing trend or something completely new. If you are working on updating your marketing campaign for the coming year, here are some design trends you should be aware of. Trying to keep on top of the current trends in graphic design? Consult San Diego’s premier graphic design and branding company, Lien Design.

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When we think of how a company connects with their customers, there are many factors to keep in mind. While things like custom design packaging and website and logo design are both important factors, its also important to build a real connection with your customers, which may rely on more than just your brand’s general appearance. If you are working on forging a deeper relationship and loyalty with your customers, consult San Diego’s top branding and graphic design company, Lien Design.

When we think about what attracts a customer to a brand, the way a product appears to consumers may be a big part of what catches their attention, but driving loyalty goes much deeper than that. According to research, there are five attributes that customers value in a brand. These are:

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In the business world, many companies are family businesses. Though some believe the mom and pop image may make them seem less professional than some of their competitors, that is not necessarily the case. Like any business, proper marketing and promotion can make your business seem just as professional as any other and, in many cases, being in a family business can even work to a company’s advantage. Read on to find out how to successfully market your family business. If you are running a family business, and feel that you need a leg up over your competitors, consult San Diego expert graphic design and branding company, Lien Design.

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When you are thinking of creating a brand, creating a visual image is very important. This can include logo and website design as well as custom design packaging. But what can make a brand really stand out is a mascot. These can help to personify a brand, and, for some, these mascots can become embedded in our memories representing an important part of our lives and culture. Find out more about what makes a lovable mascot. To ensure your brand will endear itself to consumers, consult San Diego branding and design experts, Lien Design.

Here are some ways mascots work to effectively promote your brand:

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Customer service is a very important part of doing business. Your business can offer a variety of great services, but it all comes down to a point of contact, making sure your customers are dealing with someone polite and knowledgeable who can find the best product for them and that they can make stress free purchases from your company. For some businesses, customer service can even be an important part of their marketing campaign. Read on to find out more about how you can make the customer service aspect of your marketing make your company shine. For more information on how you can show your business in its best light, consult graphic design and branding experts, San Diego’s Lien Design.

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When you are creating your marketing campaign, there are key elements that should be included. Although your logo and website design package should be among these elements, there are certain factors that are more intrinsic to your brand and a company that does not include these components may be missing out on the potential to attract a wider audience of consumers to their brand. Read on to learn about some key elements that you should include in your marketing campaign. If you are working on creating branding for your product, consult the experts at San Diego’s graphic design and branding company Lien Design.

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The sales field is very competitive, and it seems like smaller brands always have their eye on number one. Brands vie for top positioning and sometimes it seems impossible to obtain. Brands may look at factors like the taste or effectiveness of a product, its custom design packaging, its website and logo design…and still not be able to come up with the reason why their product is not able to knock their competitors out of that number one spot.

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Now that the Christmas season is upon us, it’s time to recognize one of the most successful brands in the world…Santa’s Workshop! Although this company is likely to be at it’s best during the months of November and December, its success during those months is enough to ensure that it holds the ranking as one of the world’s most influential brands. Read on to find out why this company is able to hold this title throughout the 240 years it has existed. Consult San Diego’s branding and graphic design specialists Lien Design to find out more about successfully branding your company.

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Brand image and reputation are both tightly linked, but they are not the same thing. Understanding the difference between the two can help companies to focus and prioritize in relation to how they are being perceived by customers. This can be especially important when looking to make data driven public relations decisions. Read on to find out more about the differences between image and reputation and how having this knowledge can help your company. If you are looking to make an important decision that may affect the image or reputation of your company, consult an expert marketing design company like San Diego’s Lien Design to get you on the right path.

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Pricing is one of the most important components in making your product a success. It is one of the most important factors in what consumers consider when purchasing a product. But, for many people, it’s not always about getting the lowest priced products. Customers also want to know they are getting a good value for their money and buying a quality product. This article will review what you need to look at when you are creating a price point for the product you are selling. If you need to consult experts about creating a price point for your product, or need any other sort of advice concerning your company’s branding, whether it be graphic design packaging or product branding, consult San Diego’s Lien Design.

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