Written by ©2018 Lien Design
Our senses are very integrated into our every day experiences. When it comes to package branding, for most, eyesight will be the first form of contact. But products that can also reach us through touch, smell, hearing and taste will make a more lasting, more meaningful impression. Here are some things to keep in mind when creating a product that incorporates sensory branding to appeal to customers.
Written by ©2018 Lien Design
In this world of technology, it seems as if everything posted on the internet is fair game. This can especially be the case if you own an e-commerce business. E-commerce companies may find themselves particularly vulnerable to cybersquatting, hacking, domain hijacking, intellectual property theft and more. Luckily, there are things you can do to protect your online company. Read on to find out about methods that can help reduce risks by up to 95%.
Written by ©2018 Lien Design, Inc.
If you are working on building a brand, there are many tools you can use to measure how well your strategies are working on your target audience. One of the most essential of these is market research. Find out more about how premium market research can help your company reach its goals.
Here at Lien Design, we work hard to help you differentiate your business from the competition. Our creative design process relies heavily on client feedback. Suggestions from our clients often lead to enhanced success of packaging design and branding projects and allows us to do our job better.
We are excited to announce our work and dedication to our clients has led us to receive recognition from B2B research firm Clutch.co. The platform evaluates companies based on their industry experience, market presence, and most importantly client feedback. They have recently spotlighted us as one of the top logo designers in San Diego.
Written by ©2018 Lien Design
The economy rises and falls and brands often respond to these fluctuations by raising and lowering their prices. During times of economic depression, brands may lower prices and may also cut back on their marketing budgets to make up for the lack of income. Although this may make practical sense, it often results in consumers forgetting about your brand and not buying from you, even after the economy has bounced back. Keeping that in mind, here are some examples of brands who survived the Great Depression and how they kept their marketing strong throughout.
Demographics play a big role in the branding of your product. When thinking of demographics, you are focusing on the people who are most likely to respond to your brand and there are a number of factors involved. These can come into play in every aspect of your company including its company branding design. Keeping that in mind, here are some of the things you should be thinking about.
When thinking of different types of branding, private label branding is something to consider. Private label brands are products or services manufactured or provided by one company under another company’s brand. Also referred to as OEM (Other Equipment Manufacturer) these items could add major margin to your store giving it credibility and trust with shoppers.
To better understand private label branding, let’s look at a company like Target. Target sells snacks from companies like General Mills and Frito Lay but is also sells the Archer Farms brand which is Target’s private label brand.
Private label branding has its shares of pros and cons. Read on to find out how it can help or hurt your business.
Brand equity is a graphic design and marketing term that defines a brand’s value. There are several factors that come into play when determining a brand’s worth and it can effect what a company can charge for a product, it’s reputation and more. Read on to find out how your brand’s equity can work for you.
Written by ©2018 Lien Design
No matter how effective your branding strategies may be, there is always room for improvement especially considering the fact that new trends are constantly emerging. That’s why you should perform branding audits on a regular basis. These will help you determine where you are at in terms of your branding and what can be updated and improved upon.
A competitive brand audit will help determine how you are doing as compared to your competitors. Read on to see what’s involved in these types of brand audits.
Written by ©2018 Lien Design
Anyone who is familiar with business and marketing probably knows some basics about effective branding. But going beyond the basics, different rules apply depending on the industry you are in. This article will be taking a closer look at branding in the fashion industry and what you should know about marketing your designs.
As the world of marketing and branding evolves, new trends continue to emerge. One that has become increasingly popular over the last few years is influencer marketing. With influencer marketing, companies use a particular person who has influence in their industry to help promote their product or service. Read on to find out why this is such an effective part of branding success.
Written by ©2018 Lien Design
When you create a logo or slogan for your brand, you want to protect is so that other companies can’t come along and create similar designs for their company. You’ve probably seen signs like TM, SM or R, all of which give varying degrees of protection to their properties. Find out more about what each can do to protect your company.
Written by ©2018 Lien Design
When it comes to branding, your company’s online presence is very important. While web design can play a huge role in marketing your brand digitally, social media is also a huge component, and Instagram is one of the most popular platforms when it comes to social media sites today. That’s why it’s important to brand effectively on this platform. Keeping that in mind, here are some helpful hints for branding on Instagram.
Written by ©2018 Lien Design
In this digital world, a web site is a very important representation of your company. But just having a web site is not enough. It is important to pay close attention to the details to create a site that is user friendly and easy to navigate.
When thinking of these elements, a detail like typography can seem rather small. But it actually plays a key role when it comes to your online graphic design work. Find out more about the type of typography you should use to keep users engaged.
Written by ©2018 Lien Design
Finding an identity for a brand can play an important role in pushing your business forward. It will help you connect with your target audience, giving them something to relate to and connect with.
Establishing a brand purpose is an important part of creating your brand identity. A brand purpose is the answer companies give when asked the question ‘why?’ Why are we a company?…why are we doing what we do? Companies that have employees that can answer these questions will be stronger over all.
Written by ©2018 Lien Design
The way we package products is something that is always evolving and new trends emerge all the time. To stay current and keep up with competitors, brands are encouraged to research trends to make sure their products are appealing to a modern generation. Keeping that in mind, here are some trends in packaging and design that are emerging this year.
Written by ©2018 Lien Design
When starting out in the business world, an entrepreneur has a lot to deal with. Expenses, employees, supply and customer demands may all loom at the forefront distorting the long term picture. However, design and branding is something that should be considered as it is one of the vital building blocks of your company. Keeping that in mind, here are some great ways to build a great brand strategy.
Written by ©2018 Lien Design
When we think of branding, we typically think of it in relation to a service or product. However, place branding can also be an effective way to boost economy in a nation, region, local area, city or town.
When thinking of place branding in your graphic design, we must consider what makes a location unique. That could be the products it offers, the visitor experience or the perception people have of the location.
Written by ©2018 Lien Design
The world of digital marketing is constantly updating and keeping track of the latest trends will be the best way to help you stay on top of the competition. One up and coming trend being used more frequently is that of graphic design data visualization. Exactly what it sounds like, data visualization gives you the means to view data in a visual fashion. When used in marketing, it can offer up to date information on how your campaign is doing. Here are some great examples of how these are used in a practical sense.
Gamification is defined as the application of typical elements of game playing and can include scoring, competition and rules of play. When incorporated into your design and branding process, it can be an effective tool, working to increase engagement and loyalty. Read on to find out more about gamification in branding, why it works and some great examples of how it’s being used.
