Six of the Hottest Typography Design Trends for 2019

If you are launching a marketing and branding campaign for your company, it is important to pay attention to small details. These can easily be overlooked when you are focusing more on the big picture, but you would be surprised how important smaller pieces of the whole work to get the message of your project across.

When thinking of these smaller details, typography is very important. The font you use should work well with your company identity while appealing to your customers. Keeping that in mind, here are some trends in graphic design typography you can expect to see in the coming year.

Six Innovative Branding Ideas for Your Consulting Firm

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Written by Lien Design ©2019

Although there are some general rules every company should remember when branding their products and services, these may change a bit depending on the type of business you are in. In this article, we will take a look at the business of consulting and what unique challenges are faced when building a branding campaign in this industry.

1) Selling the Business:

When you think of most businesses, their specialty is pretty clear as soon as you mention them. For instance, if we talk about clothing retailers or equipment manufacturers, we instantly have a good idea of exactly what it is those companies do.

Consulting, however, is much more vague. Therefore, when you brand, it is important to educate your audience on exactly what it is you do. Let potential customers know that you give advice and the type of advice you give.

4 Great Ways to Build Your Brand on Social Media

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Written by Lien Design ©2019

Social media is such an important part of branding. Companies are advised to post at least once a day to stay in the public eye. But as marketing teams face their computer screens each day, a common question arises…what do I post today?

If you feel like you are stuck in a social media posting rut, here are some great fresh ideas.

1) Run a Series:

Pick a day each week when you air your series. This could be a go live session, a question that you ask customers or photos and videos that talk about what new specials or product designs your store might be featuring.

5 Office Design Tips that Will Enforce Your Brand Message

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Written by Lien Design ©2019

An interior design is not only important in making a home look great, it can make an office look great as well. A nice looking office will be impressive to clients that visit and can help to boost employee morale.

When creating an interior design for your office, you want to make sure your brand identity comes through. Here are some ways you can create an interior design that will represent your company well.

Six Content Trends to Look Out for in 2019

Part of building a brand is building a strong social media and online presence and when we think in those terms, content is king. Providing engaging content is one of the most important ways to stay connected with your customer base to build loyalty and a more personal connection.

Websites and social media should be updated frequently but coming up with effective content can be problematic for many companies. With that in mind, here are some trends we can expect for content in the coming year.

4 Great Logo Design Trends for 2019

Written by Lien Design ©2019

Technology continues to evolve and offers us more entrepreneurial opportunities. If you are thinking of starting a business in the new year, you will want to make it a priority to design custom logo.

Your logo will be one of the main things people see when you represent your brand and, because it is such an identifiable element, it will be difficult to change if you find you are unhappy with it at some point down the road.

An amazing logo design should not only represent your brand well, it should be up to date with the latest trends, but also timeless enough so that it won’t look outdated in the next few years. With that in mind, here are some logo design trends predicted for 2019.

Make Product Presentation a Priority (Infographic)

Infographic created by https://www.foamfabricators.ie

New Outlooks for Branding in 2019

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As the world of branding continues to evolve, a number of new trends arise, some of which stand up to the test of time, while others fail. We can learn many things from past successes and failures and, as we enter a new year, it’s a perfect time to evaluate our actions to see what branding improvements can be made. Based on the way branding has evolved in the past year, here are some things to keep in mind.

Make New Mistakes:

When you’re in the branding and marketing industry, failure is part of the territory. There is nothing wrong with failure, as long as you learn from it. Try to make this year full of failures that you can learn from and stay away from repeating actions that haven’t worked in the past.

Five Brand Design Trends to Look Forward to in 2019

Written by Lien Design ©2019

If you work in the field of design and branding, you know how important it is to be on top of the latest trends. As we head into a new year, let’s take a look at some predictions that are being made on the direction brand design will be taking in 2019.

The Wellness Trend – To Continue or Not?

For the past 10 years or so, brands have tried to appeal to us on a healthier level. Whether healthy or not, these brands use natural packaging design, neutral colors, heroed ingredients, quirky copy and soft claims to make consumers feel they are making a healthy choice when buying the product. Although this trend still seems to be going strong as 2019 takes over, we can’t help but wonder if it will be time for a change in the way brands choose to represent ‘healthy’ and, if so, which direction these brands will be taking.

Business Branding vs. Personal Branding: Which is the Best Option?

If you are an entrepreneur working on launching a business, you may wonder whether it is best for you to build your company using business branding or personal branding. A business brand is built around an identity you create for your business and is independent of your personal name. A personal brand is built around you personally and your name and your business name will be one and the same.

So which option is best for you? Read on to explore the pros and cons of each.

Three Outrageous Ad Campaigns Brands Used to Really Catch the Consumer’s Eye

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The business world is extremely competitive. In order to stand out with marketing, brands often resort to extreme advertising that is sure to get consumer’s attention. Here are some examples of techniques brands have used which can be considered outrageous, extreme, unusual and, more than anything else…effective!

Nivea:

A German agency created an unusual ad for the Nivea sunscreen company using a seagull drone to squirt unsuspecting children on the beach with its sunscreen product. The drone was 100% real and helped to promote the message that children needed sunscreen during hours of sun exposure and needed it to be reapplied as well. Although the commercial was deemed ridiculous by many, it also served to drum up a lot of attention for the brand.

Why Branded Content May Be the Best Way to Market Your Company

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Written by Lien Design ©2019

Advertising is everywhere today. It seems like no matter where you look, there’s another advertising design online, pop up or block of text trying to get you to buy, buy, buy. For many consumers, it has gotten to a point where they would rather block out advertising than even try to look at products that might interest them.

How to Create FDA Compliant Label Design for 2024

You’ve spent endless hours perfecting your recipe, tasting it with friends, family and coworkers, found the perfect package design, and now it’s time to create your product label. The product label design is a crucial step in grabbing the attention of your potential customer but it has to be done within FDA guidelines. There are an endless (or so it seems) amount of regulations for specific products and claims but they all share some of the same requirements.

Tailoring Your Branding Strategy to Reach an International Audience

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When branding a company or product, there are several considerations that must be made. One important factor is the target audience. These are the people that are likely to buy your products. You need to think about what will appeal to them and brand your products accordingly.

If you are selling your product internationally, appealing to your target audience can begin to get complicated. You need to think about the individual cultures you are marketing to and determine the best ways to reach people in these demographics. Here are some things to consider when branding your products internationally.

Familiarize Yourself with the Culture:

In order to brand internationally, you have to familiarize yourself with the culture. The best way to do that is to visit the country you are branding to. Visit their historical landmarks, watch their films, listen to their music, try to learn some of their language and look at what influences their design culture.

Personal Branding Vs. Self-Promotion: How to Strike that Delicate Balance

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Written by Lien Design ©2019

Personal branding vs. self-promotion. What’s the difference? It could all be summed up in one phrase. The me factor. People might be genuinely interested in what you offer, but if you make it all about ‘me’ that’s likely to be a big turn off. With that in mind, here are some general rules for keeping your personal branding professional without having it become a turn off.

Be Aware of What You Have to Offer:

If you are promoting a personal brand, you need to have a clear sense of who you are and what you stand for. This will allow you to promote what you have to offer and deliver your message in a consistent and focused manner. It will also raise awareness for your services without making you look as if you are bragging.

Raising Brand Awareness at Your Gala Event

If you are planning a gala event for your company, it’s very important that your guests walk away with a strong reminder of your brand and what it is all about. Even though you will have many speakers at your event who will be talking about your company, including the right visual images will be an important part of enforcing your message and making your brand recognizable. That’s why it’s necessary to have the following branded items at your event.

Invitations:

It all starts with an invitation. Whether you are planning on handing out physical invitations or are inviting people digitally, be sure to create an invitation that includes your company logo and also looks festive and professional.

5 Branding Trends to Look Forward to In 2019

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Written by Lien Design ©2019

As we get ready to welcome another year, businesses will be looking forward to getting current with the latest trends. Each year brings new developments in design and branding that can help your company to grow. Here are some trends savvy business men will want to look out for in 2019.

Quirky Brand Influencers as Spokespeople: The influencer trend has been big in the past few years and this is a trend that is expected to continue. But in 2019, it is predicted that businesses will opt for real people over celebrities as their spokespeople. Those with quirky personalities will serve companies best in standing out while appealing to customers on a more personal level for increased relatability and authenticity.

How Brand Utility Can Help Your Company Grow

Brand utility is a popular marketing method. It can come in many variations but happens when a customer connects with a brand design before a transaction takes place. It often occurs when a company gives away a product or service to potential customers so that they can see the value of what the company has to offer. It can also develop a sense of reciprocity.

Some examples of brand utility include when a mechanic offers to change tires for free. It can also include a store that offers downloadable coupons or convenient apps.

Brand Extensions and How They Can Benefit Your Company

Written by ©2019 Lien Design

If you own a company and expand to offer a new product, would you give that product a name that is related to the name of your business? If the answer is yes, the new product would be considered a brand extension. Some examples of companies that have created brand extensions include:

· Snickers: With its creation of Snickers ice cream bars.

· Hershey’s: With its creation of Hershey’s chocolate milk

· Febreze: With its creation of Febreze car air fresheners

There are many ways companies can use brand extensions. Here are some examples:

Co-Creation: Is it the Wave of the Future?

Written by ©2019 Lien Design

There’s no doubt that customer feedback plays an essential role in branding and product innovation. Today, brands are taking customer involvement to the next level with co-creation. Co-creation is the process where consumers and brands work together to create better ideas, products and services. There are a number of brands getting on board with the co-creation process. Here is a bit about how brands are taking customers feedback up a notch to help them grow and improve.

Insight Communities:

An insight community is group composed of a company’s most trusted stakeholders, customers, partners, employees, fans, donors and alumni. They give you rapid ongoing feedback that can help you make confident business decisions. Many companies use these insight communities to help them understand the direction they need to take and even to develop products for the future.