Six Rules for Effective Brand Design

Written by Lien Design ©2019

When you are building a brand, the designs you use play an important role in how your company is perceived by consumers. You want to use colors and images that represent your brand well and will appeal to your target audience.

If you are working on brand design for your company, here are a few things to keep in mind.

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Start with Competitor Research:

Your first step in creating a brand design will be to take a look at what your competitors are doing. This will help you get a feel for the industry and to create a design that really stands out.

How to Create a Brand Manifesto

Written by Lien Design ©2019

A brand manifesto is an important part of how your brand represents itself. It is a simple statement that is meaningful, inspires action and lets people know what you want to accomplish. It serves the purpose of drawing in individuals that are interested in supporting your goals.

Writing a brand manifesto can be tricky. After all, you are trying to express so much in just a few words. With that in mind, here are some tips on how you can create a manifesto that will help make your company’s message apparent to consumers.

Ask Yourself Questions:

When writing a manifesto, there are several questions you should ask yourself about your business. Determine your goals and what gives your brand meaning. It’s a good idea to get a team of your employees together to answer these questions so that you can get to the heart of the matter.

Eight Types of Graphic Design Used in Branding

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Written by Lien Design ©2019

If you are an entrepreneur, you know how important graphic design is in the business world. In fact, when thinking of branding and graphic design, the two are practically interchangeable. Not sure if that’s the case? Here are some great ways that graphic design can be used in branding.

Visual Identity

Visual identity uses qualities like images, shapes and color to create logo and label design, typographies and color palettes to represent a brand’s personality. These visuals should be kept consistent in future applications to further promote awareness.

Branding Mistakes to Avoid for Small Businesses in 2019

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Contrary to what a lot of people think, running a small business isn’t a walk in the park. Today, branding can make or break your company, this is a fact that you can’t ignore. No matter what industry you’re operating in, your business needs to be branded or it won’t survive long enough for you to reap the fruits of your work and investments.

Believe it or not, a solid brand can make the difference between success and failure for a lot of businesses, especially small ones. Quality branding, when done the right way, and developed along with a good marketing strategy, helps not only build a relationship with your audience but also develop customer loyalty.

Lien Design Named a Top Creative & Design Agency in San Diego!

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For over two decades, we have delivered award-winning products catered to our clients in packaging, branding, and logo design. We firmly believe in delivering quality products that increases the brand value of our clients no matter their budget. Big or small, there is no project that we cannot do and our ability to do so is being noticed by Clutch!

As a B2B ratings and reviews firm based in the heart of Washington DC, Clutch is committed to connecting businesses of all sizes to solutions providers that match their business needs. They rank service providers by using a unique methodology that evaluates a firm’s technical capabilities, market presence, and in-depth client reviews. Due to our ability to deliver quality and strong client feedback, Clutch features us in their list of the top 10 logo designers in San Diego! Take a look at a snapshot of one of our reviews:

How Promotional Items Can Help Boost Your Brand

Written by Lien Design ©2019

In today’s world, we are so focused on the internet, it is easy to lose sight of how effective promotional items can be. Shirts, keychains, tote bags, pens and other items can all come in handy in our every day life. When people use them, they are reminded of the brand they are advertising. When other people see the items being used, it helps to spread the word.

If you are thinking of using promotional items to boost your company branding, here are a few things you should keep in mind.

Promotional Items are Great Investments

If your company is on a limited budget, you may not want to invest in promotional items. However, these are great investments that will help your company to grow. It will help build trust and loyalty and lead to customers having a more favorable attitude towards your business.

Also, remember, you don’t have to spend a lot of money on your promotional items. While t-shirts and hats featuring your logo and branding can be nice, things like pens, magnets and tote bags will have a similar effect.

How to Give Your Brand a Great Name in 2019

If you are an entrepreneur, you probably have heard a lot about branding…how to build a brand identity, how to market your brand, how to sell your brand…and the list goes on. But it is important not to overlook a very important part of branding, coming up with a name.

Your brand name will be your first identifying factor and it will set the scene for everything your company does and how it is perceived. Also, once you come up with a brand name, it will be very hard to change it if you’re not happy with it down the road, so it better be a good one!

But how does one come up with a great brand name? Well, here are a few suggestions.

Descriptive Names

These are effective because they describe the company’s product or service. Some examples of these are Shredded Wheat or Whole Foods. There is no ambiguity as to what the brand offers. If you can add a bit of personality to a descriptive name, it’s even better. Toys R’ Us is a good example of a descriptive name that adds some personality.

Four Steps to Coming Up with a Powerful Tagline for Your Company

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Written by Lien Design ©2019

Every great company needs a powerful tagline. When you think of Disneyland, the slogan ‘happiest place on earth’ comes to mind and M&M’s is nearly synonymous with ‘melts in your mouth, not in your hands’.

A tagline means so much for your company. It will help identify you as you continue to grow. That’s why it’s important to come up with a tagline you are happy with from the very beginning.

Some companies might have in-house marketing teams that can help them come up with a catchy tagline. If you are just starting out and have a smaller business, you may want to see if you can brainstorm to come up with a tagline for yourself. If you choose this route, here are some pointers that can help you succeed.

Event Branding Tips for 2019

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Branding design plays an important role in everything you do to represent your company. If you are looking forward to participating in a live event this year, you want to make sure your brand is well represented and looks as up to date as possible. With that in mind, here are some great event branding tips for the new year.

Authenticity: Authenticity may not seem so much like a trend but more like something that goes without saying. However, there seems to be a change in morale that increases a demand for authenticity as time goes on. Therefore, any speakers you have at your event should have an innate sense of what your brand is, be well educated on any topics they might be asked and represent what your company is all about.

Setting the Stage:

If your event includes public speaking, the stage will be the center of attention. Therefore, you want to make your visuals as exciting as possible. Lettering and backdrop should include your logo brand design in your setting. You can also use dramatic lighting and modular stages to make the stage even more eye catching.

4 Tips for Branding Yourself as an Artist

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If you are in the performing arts industry, you may not think of yourself as a brand. However, just like any other industry, it is important to sell yourself, and branding is a big part of this. Therefore, in order to be a successful artist, it is imperative to be familiar with branding basics that will help you to stand out. With that in mind, here are some helpful tips for branding yourself as an artist.

Make Sure Your Brand Image Portrays Your Image and Personality:

Every artist has an image. Maybe it’s soft and flowery or maybe its tough and edgy. Whatever your image may be, make sure it comes through in everything that represents you including your logo and website design package, merchandise and more.

Six of the Hottest Typography Design Trends for 2019

If you are launching a marketing and branding campaign for your company, it is important to pay attention to small details. These can easily be overlooked when you are focusing more on the big picture, but you would be surprised how important smaller pieces of the whole work to get the message of your project across.

When thinking of these smaller details, typography is very important. The font you use should work well with your company identity while appealing to your customers. Keeping that in mind, here are some trends in graphic design typography you can expect to see in the coming year.

Six Innovative Branding Ideas for Your Consulting Firm

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Written by Lien Design ©2019

Although there are some general rules every company should remember when branding their products and services, these may change a bit depending on the type of business you are in. In this article, we will take a look at the business of consulting and what unique challenges are faced when building a branding campaign in this industry.

1) Selling the Business:

When you think of most businesses, their specialty is pretty clear as soon as you mention them. For instance, if we talk about clothing retailers or equipment manufacturers, we instantly have a good idea of exactly what it is those companies do.

Consulting, however, is much more vague. Therefore, when you brand, it is important to educate your audience on exactly what it is you do. Let potential customers know that you give advice and the type of advice you give.

4 Great Ways to Build Your Brand on Social Media

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Written by Lien Design ©2019

Social media is such an important part of branding. Companies are advised to post at least once a day to stay in the public eye. But as marketing teams face their computer screens each day, a common question arises…what do I post today?

If you feel like you are stuck in a social media posting rut, here are some great fresh ideas.

1) Run a Series:

Pick a day each week when you air your series. This could be a go live session, a question that you ask customers or photos and videos that talk about what new specials or product designs your store might be featuring.

5 Office Design Tips that Will Enforce Your Brand Message

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Written by Lien Design ©2019

An interior design is not only important in making a home look great, it can make an office look great as well. A nice looking office will be impressive to clients that visit and can help to boost employee morale.

When creating an interior design for your office, you want to make sure your brand identity comes through. Here are some ways you can create an interior design that will represent your company well.

Six Content Trends to Look Out for in 2019

Part of building a brand is building a strong social media and online presence and when we think in those terms, content is king. Providing engaging content is one of the most important ways to stay connected with your customer base to build loyalty and a more personal connection.

Websites and social media should be updated frequently but coming up with effective content can be problematic for many companies. With that in mind, here are some trends we can expect for content in the coming year.

4 Great Logo Design Trends for 2019

Written by Lien Design ©2019

Technology continues to evolve and offers us more entrepreneurial opportunities. If you are thinking of starting a business in the new year, you will want to make it a priority to design custom logo.

Your logo will be one of the main things people see when you represent your brand and, because it is such an identifiable element, it will be difficult to change if you find you are unhappy with it at some point down the road.

An amazing logo design should not only represent your brand well, it should be up to date with the latest trends, but also timeless enough so that it won’t look outdated in the next few years. With that in mind, here are some logo design trends predicted for 2019.

Make Product Presentation a Priority (Infographic)

Infographic created by https://www.foamfabricators.ie

New Outlooks for Branding in 2019

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As the world of branding continues to evolve, a number of new trends arise, some of which stand up to the test of time, while others fail. We can learn many things from past successes and failures and, as we enter a new year, it’s a perfect time to evaluate our actions to see what branding improvements can be made. Based on the way branding has evolved in the past year, here are some things to keep in mind.

Make New Mistakes:

When you’re in the branding and marketing industry, failure is part of the territory. There is nothing wrong with failure, as long as you learn from it. Try to make this year full of failures that you can learn from and stay away from repeating actions that haven’t worked in the past.

Five Brand Design Trends to Look Forward to in 2019

Written by Lien Design ©2019

If you work in the field of design and branding, you know how important it is to be on top of the latest trends. As we head into a new year, let’s take a look at some predictions that are being made on the direction brand design will be taking in 2019.

The Wellness Trend – To Continue or Not?

For the past 10 years or so, brands have tried to appeal to us on a healthier level. Whether healthy or not, these brands use natural packaging design, neutral colors, heroed ingredients, quirky copy and soft claims to make consumers feel they are making a healthy choice when buying the product. Although this trend still seems to be going strong as 2019 takes over, we can’t help but wonder if it will be time for a change in the way brands choose to represent ‘healthy’ and, if so, which direction these brands will be taking.

Business Branding vs. Personal Branding: Which is the Best Option?

If you are an entrepreneur working on launching a business, you may wonder whether it is best for you to build your company using business branding or personal branding. A business brand is built around an identity you create for your business and is independent of your personal name. A personal brand is built around you personally and your name and your business name will be one and the same.

So which option is best for you? Read on to explore the pros and cons of each.