Written by Lien Design ©2019

If you have a brick and mortar location for your business, eye-catching exterior signage is a must. This will help your business to stand out to passers by and it can even tell them a bit about what your company is about.

If you work out of a physical location, here are some reasons why great signage is a must.

It Attracts Customers:

It goes without saying that signage will attract more customers than an unmarked building, but signage that is attractive and stands out can pique the interest of those walking by increasing conversions.

Think of what your company is about and try coming up with out of the box ideas that will make for unique signage that can get the whole neighborhood talking. A great modern logo design, LED illumination and the use of the right colors can also help put your business over the edge.

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The world of business is very online oriented. And while custom web design is very important in branding and marketing, that doesn’t mean there aren’t plenty of opportunities to advertise to people who are not on their computers or devices.

When strategically placed, outdoor advertising can send a message to your target audience outside of the cluttered world of the internet. It works well combined with other forms of advertising when it comes to increasing brand awareness and allows your brand message to reach your audience quickly and easily. It can also be cost effective when compared with other mediums.

There are many types of modern outdoor advertising that can be used to reach your customers. These include the following:

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In this increasingly digital world, many people take printed media for granted. However, it is still a powerful way to advertise your products.

If you are in the business world and are not integrating print into your unique marketing campaign, you may be missing out. Read on to find out why print is still a valuable medium in the marketing world.

Print is Not Dead

Print is Tangible: When you see something on the internet, it’s gone as soon as you log off. Printed materials are tangible so if someone brings these materials into their home, they will lay around for a while helping to raise brand awareness and the likelihood of a conversion.

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Written by ©2019 Lien Design

The beer and brewery industry has exploded in the last couple of years. Exotic flavors and hand crafted brews are popular favorites making this a desirable industry for both customers and entrepreneurs and, because of this, brewery business owners are facing more competition than ever, making it harder for them to stand out. However, a great brewery logo design can help your brand to stand out as long as you keep these important factors in mind.

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Written by Lien Design ©2019

As much as we would like to admit that reading isn’t a dying art, many of us simply don’t have time to read and take in a lot of details, especially when it comes to web site browsing. In fact, even the most literate consumers have a lot on their plate and want the facts given to them quickly without having to wade through seas of text.

That’s why pictures are so important in your modern company branding.

The old saying, a picture tells a thousand words, still rings true. When thinking of great unique branding, a great picture can show off your products and give potential customers a good idea of how they work and how they can be useful. They can also be used to show other aspects of your business or as illustrations on your blog to break up text and make them more engaging.

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Written by Lien Design ©2019

When you are building a brand, the type of industry you’re in will set some guidelines as to how you want to develop, but other than that, it’s pretty much a blank slate. While this can be inspirational for some, it can be daunting for others. With so many possibilities for directions you can take your company branding design in, it can be difficult to know where to start.

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Written by Lien Design ©2019

As the world of branding evolves, so too does the packaging of the products being sold. Looking ahead, there are many trends that are predicted to dominate when we consider custom design packaging. Read on to find out more about how these trends will shape the future of branding.

Sustainability:

Sustainability has been incorporated into packaging for some time now and this is a trend predicted to continue to grow. Not only is this eco-friendly move favorable with many consumers, but governments are initiating taxation programs that will make non-recyclable products costlier to buy. In response, manufacturers are increasing their efforts to produce recyclable packaging and even taking over the recycling of their packaging. There will also be an increase in more economical and sustainable bulk packaging.

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Written by Lien Design ©2019

Every brand should have certain guidelines which set the tone of their image. This will ensure that the brand is always recognizable and appeals to their target audience.

But being too rigid in what you’re looking for can be a turn off to your creative department. And maybe they have a point. After all, if you’re too unyielding, your brand can start to look unoriginal and stale.

So, what’s the best way to bridge the gap? Read on for some great tips on finding that sweet spot between creativity and consistency.

Avoid Getting too Specific:

Brand guidelines should be detailed but they should also leave room to allow designers some freedom. While fonts, colors, photography style and how to use the premium label design should be included, you don’t need to dictate font size, grids and how to use each element.

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Written by Lien Design ©2019

If your business is getting ready to move on to the next level, you may be thinking about hiring a brand manager. Your brand manager will be responsible for all communication necessary to maintain the image of your business.

If you are looking to hire a brand manager, it is important that he or she have certain skills necessary to ensure your brand message is strong. Here are some things to look out for.

1: Process Design:

Process design is mainly responsible for maintaining brand consistency. To this end, it will be helpful to develop a brand guide. Your brand guide will let everyone know your logo and label design and what colors, images, etc. they should be using to represent your brand and what formats to use them in.

You should work with your brand manager to create a style guide or make improvements on one that may previously exist. He or she will also be responsible for making sure the style guide is followed so that all marketing materials will be up to company standards.

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Written by Lien Design ©2019

If you are an entrepreneur that is working with a graphic designer, it is a good idea to provide them with a design brief. This will help make their job easier and it will leave no stone unturned when considering what they need to provide in their graphic design packages.

If you are working on a design brief, here are some things you will want to include:

Objectives and Goals:

Your graphic designer will want to know whether they will be creating a completely new design or working with one that already exists. They should also be told what you are looking to do with the design, where it will be featured and how it will be used to raise brand awareness.

Budget and Schedule:

This will let your unique graphic designer know how much you are looking to spend on your project and when you are expecting to get the work by.

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Written by Lien Design ©2019

In today’s internet focused world, it’s likely that your website will be the first impression a consumer has of your brand. If your website looks unprofessional or is difficult to use or navigate, browsers could easily turn to a competitor never to return.

If you are focusing on creating a custom website design that you want to make as user friendly as possible, here are some great tips.

Focus on Emotions:

A website should be informational, but it should also work to elevate mood and connect with users. Use graphics, layout text and interactive elements that will not only present consumers with information but will enhance the user’s experience.

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Written by Lien Design ©2019

When we think of the most popular brands, there is one thing they will all have in common…simplicity. These brands may do several things, but when it comes to the great user experience and how to describe it, you probably only need a couple of words to get the point across. Google helps us find stuff, Amazon is a huge online marketplace and McDonald’s is a fast food restaurant where you can get a burger and fries.

There is a reason why these companies thrive on simplicity. It’s because that’s what the people want. Here is some statistical data to back that up:

·       63% of consumers will pay more for a simpler experience.

·       69% are more likely to refer a brand that offers a simpler experience.

·       Brands that lead in simplicity have been shown to consistently beat the global stock index.

Not every brand is as simple as it seems but marketing it to the public in a way that makes it seem simple is key here. Therefore, you should start your branding process by asking yourself some questions and answering them in as few words as possible. Here are the questions you should be asking:

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Written by Lien Design ©2019

It seems that drones are all the rage these days. Originally relegated to military use, these self fliers are now popping up just about everywhere. New trends in branding are showing them to be an effective marketing tool as well. Here are some ways drones can work to boost your campaign.

Filming:

Need footage for a commercial or video? Drones can do that quickly and efficiently. They can get hard to capture shots saving you money on pricey equipment and hiring crews.

Drones are easy and can even be programmed from some smartphones making spur of the moment advertising a possibility. However, it is a good idea to hire a professional for these types of shoots as they will be able to combine technological knowhow with filming expertise to get the best possible results.

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Written by Lien Design ©2019

When you are building a brand, the designs you use play an important role in how your company is perceived by consumers. You want to use colors and images that represent your brand well and will appeal to your target audience.

If you are working on brand design for your company, here are a few things to keep in mind.

1)

Start with Competitor Research:

Your first step in creating a brand design will be to take a look at what your competitors are doing. This will help you get a feel for the industry and to create a design that really stands out.

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Written by Lien Design ©2019

A brand manifesto is an important part of how your brand represents itself. It is a simple statement that is meaningful, inspires action and lets people know what you want to accomplish. It serves the purpose of drawing in individuals that are interested in supporting your goals.

Writing a brand manifesto can be tricky. After all, you are trying to express so much in just a few words. With that in mind, here are some tips on how you can create a manifesto that will help make your company’s message apparent to consumers.

Ask Yourself Questions:

When writing a manifesto, there are several questions you should ask yourself about your business. Determine your goals and what gives your brand meaning. It’s a good idea to get a team of your employees together to answer these questions so that you can get to the heart of the matter.

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Written by Lien Design ©2019

If you are an entrepreneur, you know how important graphic design is in the business world. In fact, when thinking of branding and graphic design, the two are practically interchangeable. Not sure if that’s the case? Here are some great ways that graphic design can be used in branding.

Visual Identity

Visual identity uses qualities like images, shapes and color to create logo and label design, typographies and color palettes to represent a brand’s personality. These visuals should be kept consistent in future applications to further promote awareness.

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Contrary to what a lot of people think, running a small business isn’t a walk in the park. Today, branding can make or break your company, this is a fact that you can’t ignore. No matter what industry you’re operating in, your business needs to be branded or it won’t survive long enough for you to reap the fruits of your work and investments.

Believe it or not, a solid brand can make the difference between success and failure for a lot of businesses, especially small ones. Quality branding, when done the right way, and developed along with a good marketing strategy, helps not only build a relationship with your audience but also develop customer loyalty.

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